TV Spots - Art direction&Animation

BonitaIdea offered us collaborate in carrying out this series of tv spots for ÀnecBlau, a shopping center located in Castelldefels, near Barcelona. We had worked for them before, making a few small animated gifs for the web. In this occasion they set out to make three spots of 20 seconds each, emphasizing the idea that the shopping center it’s always open, even on sunday, and you could find everything you want there! Their original brief was amusing, starting with a couple of funny sentences for each piece, quickly we started to develop the graphics and animation, and we are really pleased with the end result, we have enjoyed the process very much!
You can take a look at the three pieces above.